Free Adobe AD0-E452 Exam Dumps Questions & Answers

During online data collection, an event call captures geographic location as a key-value pair
"dcs_region":region ID parameter returned in a larger body of JSON data.
How are the parameters being passed?

• A.  Indirectly to Data Collection Servers using UI controls
• B.  Directly to Data Collection Servers using APIs or data collection code
• C.  Directly to Profile Cache Servers using APIs or data collection code
• D.  Indirectly to Profile Cache Servers using UI controls

A marketer at a mobile phone company notices that subscriber promotions are driving increased site traffic without increasing sales. The promotion is intended to drive existing customers to upgrade their devices and sign onto a new contract term. The marketer believes that most customers need to see the offer more than once to spur an upgrade. The marketer wants to craft an online campaign to accomplish this goal.
The company has invested in Adobe Analytics and Audience Manager, and onboards its CRM and Media data into AAM.
Which three traits are required to create a re-targeting audience that meets the requirements? (Choose three.)

• A.  Visited product page
• B.  Cart abandon
• C.  Email Permission
• D.  Membership level
• E.  Last purchase date
• F.  Device type

An electronics company wants to re-target users that have abandoned cart for their newest SmartWacth. The analytics team has determined that the users coming from a specific media partner convert at a very high percentage after viewing or clicking on an impression for this particular product. The electronics company wants to ensure that their media partner is able to serve an impression as soon as a visitor qualifies for the
"Abandoned Cart" segment on their website.
Which option should the architect recommend to accomplish this goal?

• A.  Share the audience through a Server-to-Server destination
• B.  Share the audience directly from Adobe Analytics
• C.  Share the audience through a URL Destination
• D.  Share the audience through a second party marketplace agreement

A client invests in digital marketing tools to identify current customers and drive media and site personalization programs for current customers at scale:
* The client has a large current customer base.
* Fifty percent of current customers have logged in on the client's website or mobile app in the past 6 months.
* The client wants to re-engage with current customers who have not logged in to the website or mobile app in the past 6 months.
* Irrespective of website visitors' login status, the client wants to identify whether the website visitor is a current customer.
* The client wants opportunities to identify current customers across devices.
Which recommendation should a solutions architect make to the client?

• A.  Onboard current customer data through match partner and Natural Match
• B.  Onboard third-party data via Audience Marketplace
• C.  Onboard current customer data through either match partner or Natural Match
• D.  Onboard current customer data through mobile app match partner

Which statement represents the steps for generating a Customer Data Feed (CDF)?

• A.  Architect can begin self-service set up using a secure, customer-specific Amazon S3 bucket to start CDF file delivery
• B.  Architect can begin self-service set up using a secure, customer-specific on-premise file location to start CDF file delivery
• C.  Audience Manager generates CDF files hourly and stores them in a secure, customer-specific Amazon S3 bucket
• D.  Audience Manager generates CDF files daily and stores them in a secure, customer-specific on-premise location