Free Adobe AD0-E560 Exam Dumps Questions & Answers

A global organization requires automated lead routing based on geography and industry.
What configuration should be applied?

• A.  Use Engagement Programs with static lists
• B.  Assign leads manually to regional teams
• C.  Create separate databases for each geography
• D.  Use Smart Campaigns with geographic and industry-based filters

What can reduce bounce rates in email campaigns? (Choose two)

• A.  Removing invalid email addresses
• B.  Regularly updating recipient preferences
• C.  Optimizing subject lines for spam filters
• D.  Increasing A/B testing frequency

What are key aspects of validating lifecycle reports? (Choose two)

• A.  Adjusting Program Costs
• B.  Monitoring engagement stream cadence
• C.  Ensuring accurate stage transitions
• D.  Reviewing Smart Campaign performance

After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

• A.  The CMO, Data Analysts, the Head of Sales, and the Marketing team
• B.  Marketing team, Sales Operations, and the Head of Sales
• C.  CMO, CFO, Sales Operations, Head of Sales, and the Marketing team
• D.  Sales Operations, Sales Representatives, Sales Managers, and Data Analysts

A client wants to measure ROI for a webinar campaign.
What should be implemented?

• A.  Use Program Tags for attribution
• B.  Create static lists for webinar attendees
• C.  Leverage a single-touch attribution model
• D.  Evaluate only engagement stream performance