Free Adobe AD0-E608 Exam Dumps Questions & Answers

Which field must be defined when configuring a data view for multi-channel reporting?
Response:

• A.  Campaign Activation Date
• B.  Data Refresh Interval
• C.  Identity Field
• D.  Metric Calculation Rule

Which components should be used when creating calculated metrics in Adobe CJA?
(Select two.)
Response:

• A.  Dimensions
• B.  Event Types
• C.  Data Processing Rules
• D.  Metrics

An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:

• A.  Create a calculated metric using total sessions instead of engagement events.
• B.  Create a filter for all events with condition as channel = mobile OR website OR phone call.
• C.  Create a calculated metric with sum of all engagement events multiplied by total number of channels.
• D.  Create a calculated metric with sum of all engagement events divided by total number of channels.

You generated a quarterly performance report for customer purchases but noticed that purchases made during the first month were missing. After reviewing the data, you realize that the report's date range was incorrectly set. What should you do next?
Response:

• A.  Apply additional data filters for customer transactions.
• B.  Update the report's date range to cover the entire quarter.
• C.  Enable batch processing for older data records.
• D.  Recreate the report using campaign tracking metrics.

You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

• A.  Email 2 generated the highest click-to-order ratio.
• B.  Email 5 is attributed $38.4 million in order value during the attribution window.
• C.  Email 4 was the last email clicked before orders totalling $54.3 million.
• D.  Email 3 had the greatest average attributed order value per email click.