Free Adobe AD5-E809 Exam Dumps Questions & Answers

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

• A.  because it is not possible to change your primary goal after the test has started
• B.  so that "days to complete test" can be estimated pre-test
• C.  to minimize risk of biased metric selection
• D.  so that "Conversion Rate of Alternative" can be estimated pre-test

It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

• A.  Experiences
• B.  Targeting
• C.  Goals & Settings

A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?

• A.  Increase the minimum detectable lift
• B.  Increase the number of Offers.
• C.  Increase the confidence level.

An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.
What can be concluded for the test?

• A.  The test needs more time to reach a conclusion.
• B.  The test needs to be repeated with a different Experience B.
• C.  Experience B is the winner at just 0.6%.

As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?

• A.  Trigger an alert and activate.
• B.  Add a Time Frame audience rule.
• C.  Schedule a duration and activate.