Free CMA Category-Manager Exam Dumps Questions & Answers

Fair Share Analysis compares which of the following?

• A.  Actual performance against performance versus a year ago
• B.  Actual performance against a theoretical "fair share" of market opportunity
• C.  An equal and fair distribution of sales in the marketplace
• D.  An equal and fair share of the growth in the marketplace

What is the primary benefit of planning high-ROI promotions?

• A.  They ensure all shoppers receive the same promotional offers
• B.  They reduce the need for vendor funding contributions
• C.  They deliver stronger sales per dollar spent, maximizing return
• D.  They eliminate the need for promotional frequency optimization

Which of the following best defines the key stages and components of a retail supply chain?

• A.  The transportation and storage of goods from manufacturers to warehouses
• B.  The financial planning and budgeting for inventory purchases
• C.  The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction
• D.  The marketing strategies used to promote products to customers

What is the primary role of POS data in category management?

• A.  To predict future consumer trends without additional analysis
• B.  To track inventory levels in real-time
• C.  To monitor employee performance at checkout
• D.  To provide insights into category performance and guide decision-making.

What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

• A.  60%
• B.  27%
• C.  25%
• D.  75%