Free Facebook 410-101 Exam Dumps Questions & Answers

You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.

• A.  -$265
• B.  $410
• C.  $265
• D.  $102.50

You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

• A.  You should change the set up to campaign budget optimizatio
• B.  You should change the set up to daily budget
• C.  You should increase the number of ads within each ad set
• D.  You should change the campaign objective

What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

• A.  Are cookie based model that is more effective in measuring your marketing campaigns.
• B.  Use algorithms to determine credit for each touchpoint in the user flow.
• C.  Credits one touchpoint according to a specific rule.
• D.  You select where along the path you want to assign credit for the conversion.

Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.

• A.  Mature
• B.  Tragedy and conflict
• C.  Dating
• D.  Gambling
• E.  Debatable social issues

You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

• A.  App Launched, Added Payment Info, Purchased, Completed Tutorial
• B.  App Launched, Initiated Checkout, Purchased, Spend Credits
• C.  Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
• D.  Achieved Level, Purchased, Completed Registration, Viewed Content
• E.  Purchased, Initiated Checkout, Completed Registration, Rated