Free Google Google-Ads-Video Exam Dumps Questions & Answers

You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.
What conversion tracking best practice should you follow to make sure you accurately measure conversions?

• A.  You should compare video ad interactions against the timing of completed sales.
• B.  You should extend the conversion window to be longer.
• C.  You should send a survey to existing customers asking about their checkout experience.
• D.  You should ask store visitors where they heard about your company.

An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?

• A.  Use 10 to 15 of the best-converting keywords from their Search campaigns.
• B.  Use five of their best-converting placements from their Display campaigns.
• C.  Combine their Custom Audiences with Demographic Audiences in the same ad group.
• D.  Layer as many audience types as possible within the same ad group.

What Google Video marketing objective connects to the goal of people thinking about your brand in decision- making moments?

• A.  Perspective
• B.  Consideration
  D: Action
• C.  Awareness

An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?

• A.  Skippable in-stream ads and bumper ads
• B.  Skippable in-stream ads and in-feed video ads
• C.  Non-skippable in-stream ads and mastheads
• D.  Non-skippable in-stream ads and in-feed video ads

Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?

• A.  You should use cost-per-click bidding
• B.  You should use cost-per-action bidding
• C.  You should use cost-per-view bidding
• D.  You should use Maximize Conversions bidding