Free Oracle 1Z0-1032 Exam Dumps Questions & Answers

How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

• A.  An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
• B.  Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
• C.  In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
• D.  An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

• A.  Select Workbook > Test.
• B.  Click the Render button.
• C.  Click the Preview button, which has the eye icon on it.
• D.  Click the Version Test button.

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

• A.  The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
• B.  The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
• C.  Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
• D.  The purchase transaction is attributed to both email campaigns.

One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

• A.  Substantial (5%) increase in click-through rates on last week's promotional campaign.
• B.  Hard bounce rates are 10% or higher.
• C.  The ISP is recording a high number of spam trap hits and complaint rates from recipients.
• D.  Your open rates have dropped somewhat since last month.
• E.  Recipients are forwarding your emails to everyone in their address books.

For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

• A.  $CONTACTS.FNAME
• B.  $ {CONTACTS.FNAME}
• C.  #FNAME. CONTACTS
• D.  FNAME ($CONTACTS)