Free Oracle 1z1-952 Exam Dumps Questions & Answers

Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

• A.  Self-service OnRamp
• B.  Managed classification
• C.  Corporate classification
• D.  Self-classification

What is the CPS pricing model?

• A.  This model allows clients to purchase data on a cost per 1,000 impressions basis.
• B.  This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
• C.  This model allows clients to purchase data each time the campaign wins a unique customer attribute.
• D.  This model allows clients to purchase data based on the overall win rate of the campaign.
• E.  This model allows clients to purchase data on a cost per category agreement.

Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

• A.  Create a Dynamic Synchronous container to support the transfer of data.
• B.  Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
• C.  Configure custom parameters to deliver data to the media execution partner
• D.  Manually enter the pixel required for sending campaign data to the partner.
• E.  It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.

Which of the following strategies exhibits Oracle DMP data scoping best practices?

• A.  Collect only personally-identifiable information, to correlate it within the DMP.
• B.  Collect strategic data points, designed to identify customer engagement.
• C.  Collect and store only online interactions, as the DMP is an online platform.
• D.  Collect all data, regardless of granularity, to manage it within the DMP.

What is the meaning of an Index of 17 in the Oracle DMP?

• A.  The user is 17 percent as likely to be in the category than the average user in the selected universe.
• B.  The user is 17 percent more likely to be in the category than the average user in the selected universe.
• C.  The user is 1/17 as likely to be in the category than the average user in the selected universe.
• D.  The user is 17 times more likely to be in the category than the average user in the selected universe.