Free PDMA NPDP Exam Dumps Questions & Answers

You are leading the strategic planning process for a horticultural company that is developing a new apple cultivar. A key element of the company's strategic planning is optimization of revenue from intellectual property. What specific form of intellectual property protection would you follow in this case?

• A.  Copyrighting
• B.  Plant variety rights
• C.  Patenting
• D.  Trademarking

Which of the following are examples of potential secondary research sources?
I. Surveys fielded and published by a trade association
II. Industry data by NAIC code published by the Bureau of Labor Statistics III. An internal customer satisfaction report IV. An internal report on a focus group study

• A.  I, II, III, IV
• B.  II, III, IV
• C.  I, II, III
• D.  I, III, IV

Which of the following is the most appropriate role for the marketing team member in technical product development?

• A.  Always lead the development team
• B.  Make marketing decisions without the involvement of technical people
• C.  Stay informed about technical progress, via attendance at team meetings, etc.
• D.  Screen technical development team members attempts to talk to customers

"Top-down" and "bottom-up" are ways to think about:

• A.  Forecasting
• B.  Leadership
• C.  Connecting customers with the orgasation
• D.  Linking strategy and the product portfolio

Jane is establishing her own company to manufacture and market a novel range of sports clothes for children aged 8 to 12 years of age. In applying for a loan from her bank, she has been told that she needs to estmiate the required working capital. Why is working capital so important to Jane in the establishment of her new business?

• A.  It tells her how much money she has to invest in her new business
• B.  It provides a basis for how much money she should seek to borrow from the bank
• C.  It provides a sound basis for calculating the return on investment of the new business
• D.  It provides an indication of new business potential to pay off its short-term financial liabilities