Free Salesforce CRT-160 Exam Dumps Questions & Answers

A Pardot administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

• A.  Share both Folder A and Folder B with the sales users" records in Pardot.
• B.  Add the Pardot Category Score related list to the lead and contact page layouts in Salesforce.
• C.  Assign the Pardot Category Scoring permission set to the sales user's profile in Salesforce.
• D.  Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

A customer is placing Pardot tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

• A.  First-party tracking does not use cookies, while third-party tracking does.
• B.  First-party tracking is not an option in Pardot, while third-party tracking is.
• C.  First-party tracking is domain-based while third-party tracking is campaign-based.
• D.  First-party tracking tracks prospects across different website domains, while third-party tracking does not.

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

• A.  Develop custom redirects in Pardot to use on the paid search ads.
• B.  Direct traffic from the ad to a Pardot landing page instead of the home page.
• C.  Place additional navigation on the LenoxSoft home page.
• D.  Create new content for the paid search ads that direct to the home page.

What should be used to match users between Salesforce and Pardot when enabling User sync?

• A.  User email address
• B.  Pardot user ID
• C.  Salesforce username
• D.  CRM ID

Select three available Pardot Editions

• A.  Pardot Standard
• B.  Pardot Professional
• C.  Pardot Ultimate
• D.  Pardot Growth
• E.  Pardot Plus
• F.  Pardot Advanced