Free Salesforce MCAE-Con-201 Exam Dumps Questions & Answers

"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

• A.  Make sure the CRM username field on user records are empty.
• B.  Delete and recreate the specific users after enabling user sync.
• C.  Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
• D.  Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

• A.  For all prospects who have already matched, no new actions will be applied.
• B.  For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
• C.  For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
• D.  For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

• A.  Account-based marketing is only a good fit for certain industries.
• B.  Account-based marketing completely replaces broad-based marketing.
• C.  Account-based marketing personalizes experiences for prospects.
• D.  Account-based marketing can be implemented in stages.

Monthly cost of Salesforce Engage is

• A.  15$
• B.  It's always free
• C.  50$
• D.  100$

LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

• A.  Even Attribution Model
• B.  Last Touch Model
• C.  First Touch Model
• D.  Salesforce Model