A. Hypothesis: Introducing a limited-time promotional banner for new visitors and showcasing personalized product bundles for returning customers will encourage repeat purchases, ultimately leading to improved homepage performance and higher conversion rates

B. Hypothesis: Implementing a pop-up survey on the homepage to gather user preferences and dynamically adjusting the displayed content accordingly will enhance the user experience, driving higher engagement and improving conversion rates

C. Hypothesis: A/B testing different color schemes and font styles on the homepage to identify the most visually appealing design for specific customer segments will positively impact user engagement and contribute to higher conversion rates

D. Hypothesis: Customizing the homepage banner and product recommendations based on a customer's past purchase history and browsing behavior will lead to a more engaging and conversion- friendly experience, resulting in increased click-through rates and higher conversion rates