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  1. Home
  2. CMA
  3. Certified Professional Category Manager (CPCM)
  4. CMA.Category-Manager.v2026-05-23.q25
  5. Question 17

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Question 17/25

What does Shrink % measure in inventory management?

Correct Answer: B
The correct answer is B .
Shrink percentage measures inventory loss. The CPCM Retailer Economics course teaches how retail math ties into retailer financial results and why suppliers and retailers need to understand the drivers of the financial statement. Shrink is one of those retail financial drivers because inventory that is lost, damaged, spoiled, stolen, or misrecorded reduces available stock and hurts profitability.
The National Retail Federation defines shrink as inventory loss measured as a percentage during a specific inventory period and states that shrink calculations include theft, administrative or operational errors, mistakes, and other identified inventory loss.
Option A describes sell-through or inventory movement, not shrink. Option C describes promotional profitability, not inventory loss. Option D describes replenishment rate or stock maintenance, not shrink.
Shrink is a loss-control and profitability metric, not a sales or replenishment metric.

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