A product platform is not simply the set of all products in a product family. Instead, a product platform refers to a common architecture, set of components, technologies, or underlying structure from which a series of related products can be efficiently developed and produced. It allows for the creation of multiple products with variations, leveraging shared elements to reduce costs and development time. References: Meyer, M. H.,
& Lehnerd, A. P. (1997). The Power of Product Platforms: Building Value and Cost Leadership. Free Press.