In order to rejuvenate the online marketing efforts with a set of employees and partners, creating a stakeholder map is the appropriate next step. A stakeholder map will help to identify and categorize all the relevant parties involved in the online marketing ecosystem, including internal and external stakeholders, their interests, influence, and the relationships between them. This artifact provides a visual representation of all stakeholders, their expectations, and requirements, which is critical for developing a targeted strategy for rejuvenation.
Reference = Stakeholder mapping is a common practice in enterprise architecture to ensure that all parties affected by a project are identified and their needs are considered in the decision-making process.