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  1. Home
  2. Salesforce
  3. Essentials of Pardot Lightning App for Digital Marketers
  4. Salesforce.PDX-101.v2025-02-17.q127
  5. Question 1

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Question 1/127

What information can you find about your competitors in Marketing Cloud Account Engagement?

Correct Answer: A,D,E
You can find the following information about your competitors in Marketing Cloud Account Engagement: Alexa rank, number of inbound links, and number of indexed pages. These are the metrics that Marketing Cloud Account Engagement's competitor website monitoring feature provides, which help you assess how well your competitors' websites are performing in terms of SEO. Alexa rank is a measure of how popular a website is compared to millions of other websites. Number of inbound links is the total number of links from other websites that point to a website. Number of indexed pages is the total number of pages that a website has that are recognized by search engines78 Reference: 7: Competitor Tracking in Marketing Cloud Account Engagement: 3 Best Practices8: Salesforce Marketing Cloud Account Engagement: How To Maximise ROI in B2B Marketing Automation

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Other Question (127q)
Q1. What information can you find about your competitors in Marketing Cloud Account Engagement...
Q2. A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to...
Q3. A Pardot administrator wants to ensure that only a prospects company email address with th...
Q4. What feature In Salesforce can be enabled to show landing page engagement data on a Salesf...
Q5. How does an Administrator grant a Pardot employee access to their account?...
Q6. On which two types of domains does Pardot set cookies? (Choose two answers.)...
Q7. What is the fastest way for an Administrator to create a one-time of prospects who match s...
Q8. Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers...
Q9. What must happen in order for a newly created lead record in Salesforce to be created in P...
Q10. Which adheres most closely to email sending best practices?...
Q11. What should be enabled on a Pardot form if an Administrator wants to sign many people up o...
Q12. What is the expected behavior if an automation rule is NOT set to repeat?...
Q13. How many times can each action be added to the logic of the same engagement program?...
Q14. A user edits a running and non-repeating engagement studio program by pausing it and addin...
Q15. A user wants to set up an automated grading model in Pardot. Which two components are requ...
Q16. Which two events trigger a prospect record to sync from Pardot to Salesforce? (Choose two ...
Q17. How often does Marketing Cloud Account Engagement sync with Salesforce?...
Q18. Form or Form Handler? I need to be able to edit and change my form directly....
Q19. LenoxSoft has an engagement studio program within a recipient list and a suppression list....
Q20. Which two actions can be used to change a prospect's Pardot campaign? (Choose two answers....
Q21. A user creates and resumes a new automation rule. Which two statements are true about that...
Q22. You want your Sales team to be able to send one-to-one emails in Pardot and no list emails...
Q23. What is a behavior of conditional completion actions?...
Q24. You can set up Pardot to automatically send weekly reports on the keywords and competitor ...
Q25. Does an automation rule ever match a prospect more than once?...
Q26. Completion Actions are retroactive.
Q27. Rules, Form completion actions, and more. What are 3 social posting connectors Marketing C...
Q28. Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Sa...
Q29. An engagement studio program is enabled to repeat. The prospects are eligible to repeat af...
Q30. LenoxSoft has multiple forms containing a "Comments" field on their website. The administr...
Q31. In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? (C...
Q32. Which Salesforce field type is unsupported for syncing with Pardot?...
Q33. A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects c...
Q34. What happens if a prospect is removed from a drip program and later added back?...
Q35. A marketing manager wants to view list email engagement metrics in Engagement History in S...
Q36. What is true about building landing pages in Salesforce using the enhanced landing page ex...
Q37. What are two benefits of the engagement studio tasting experience? Choose 2 answers...
Q38. A marketer performs the following actions: * Creates a list and adds three prospects * Del...
Q39. When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notic...
Q40. If Salesforce has a custom field of the same name on Leads & Contacts where does Marke...
Q41. An engagement studio action step is scheduled to send an email on March 20th. What should ...
Q42. A user needs to change which email template is used in a running engagement program. What ...
Q43. What are the benefits of warming up an IP address?...
Q44. None of the above Email, First Name, and Last Name are required fields in order for GoToWe...
Q45. What should you do when multiple users are editing an email template at the same time?...
Q46. What is required for a record in salesforce to be synced or created as a prospect record i...
Q47. What list email or email template report deliverability metric could indicate an unverifie...
Q48. A form is created to automatically register prospects to a webinar upon submission. Which ...
Q49. How can a visitor convert to a prospect?
Q50. LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "Unit...
Q51. A Marketing Cloud Account Engagement administrator wants to gather a prospect's company na...
Q52. A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesf...
Q53. A user needs to be able to import and export lists. What user role do you give them?...
Q54. Form or Form Handler? I want to integrate with a third-party system....
Q55. What does the Data.com connector allow you to do?...
Q56. You want to track prospects that click on a banner ad. What do you use?...
Q57. LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches t...
Q58. An Administrator wants to create a list whose members are all in the prospecting stage of ...
Q59. How many CRM How many CRM connectors can a Pardot instance have verified at one time?...
Q60. How can a Prospects score be changed?
Q61. What factors are involved with and determine email deliverability? (Choose 2)...
Q62. What do spam complaints refer to in an email report?...
Q63. A Pardot administrator wants to use progressive profiling to collect information on a pros...
Q64. What is the difference between a dynamic list and a static list?...
Q65. Your client wants to filter out their own IP address that is currently skewing their resul...
Q66. When looking at a landing page report in Pardot, what does unique submissions represent?...
Q67. The baseline grade will show on the prospect profile at all times....
Q68. What user role must a Pardot user have in order to verify the Salesforce connector?...
Q69. What is a capability of a completion action?
Q70. What would a hard bounce refer to on an email sending report?...
Q71. You can set up Pardot yourself to sync with Person Accounts....
Q72. What Information does the tooltip above each step on the engagement studio program report ...
Q73. A project is on day 3 of a step with a designated wait time of 5 days. The engagement stud...
Q74. What is a good bounce rate?
Q75. In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforc...
Q76. Which two events allow for a prospect's Marketing Cloud Account Engagement campaign to be ...
Q77. A prospect believed to be on an engagement program did NOT receive an email. Which three t...
Q78. If a prospect clicks on a custom redirect after filling out a form, will the prospect's as...
Q79. Which two actions occur when an automation rule is deleted? Choose 2 answers...
Q80. None of the above Email, First Name, and Last Name are required fields in order for GoToWe...
Q81. Which two actions can cause an anonymous visitor to convert into an identified prospect? (...
Q82. What is the best practice when users leave the company and have assigned prospects?...
Q83. If the information in Salesforce differs from the information in Pardot, by default what i...
Q84. What type of Information do rule step types look for in engagement studio programs?...
Q85. A marketing user wants to send an email template to a prospect list, but the specific emai...
Q86. Which type of asset is permanently deleted and NOT saved in the recycle bin?...
Q87. How can you preview/test matches for automation rules before you run them?...
Q88. Identify three webinar connectors for Marketing Cloud Account Engagement...
Q89. What are 2 ways to define a user's role?
Q90. What is the baseline grade assigned to a prospect?...
Q91. LenoxSoft would like to implement a re-engagement program for prospects who are no longer ...
Q92. LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their ...
Q93. A Pardot administrator wants to export a .csv of prospects that purchased a certain produc...
Q94. An administrator includes a link to a file on a web page that the company does not own on ...
Q95. Arrange the steps to Access a Prospect Record: A . Select Prospect B . Mouseover Prospects...
Q96. What can the GoToWebinar connector do?
Q97. What is the limit of social posting connectors you can create in your Marketing Cloud Acco...
Q98. What would a hard bounce refer to on an email sending report?...
Q99. How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us ...
Q100. What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM...
Q101. A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fil...
Q102. A client submits their Pardot form to test the form's completion actions. After they submi...
Q103. In order for the Salesforce connector to verify, what does the connector user need to ente...
Q104. A user needs to change which form is used in a running engagement program. What is the fir...
Q105. What is the difference between a visitor and a prospect?...
Q106. LenoxSoft has multiple forms containing a "Comments" field on their website. The administr...
Q107. A marketer has 4,000 total prospects in their account: * 3,000 of which are opted in * 500...
Q108. What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engageme...
Q109. How can you set a prospect's first touch campaign?...
Q110. A form uses an autoresponder email. In Pardot, which report should a user review if they w...
Q111. What HML merge field should be included in an email to allow prospects to manage their ema...
Q112. Which list email report metric represents the total number of emails minus hard and soft b...
Q113. By default (using business accounts) Marketing Cloud Account Engagement creates new record...
Q114. A marketing manager sent an email template last week to their "Hot Prospects" list, which ...
Q115. What variable tag must be included in an email to allow prospects to manage their email pr...
Q116. What report allows you to see how successful or active a form has been on your site?...
Q117. What information cannot be displayed as a graph (line or bar) on the dashboard?...
Q118. If five prospects have completed a repeating engagement studio program twice, what number ...
Q119. A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out o...
Q120. Which two list types can be used as a suppression list on an email send? (Choose two answe...
Q121. How many Salesforce connectors can a Pardot instance have verified at one time?...
Q122. How can you delete a prospect?
Q123. A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects tha...
Q124. Which two requirements must be met in order to have both e Lead end a Contact field sync w...
Q125. How can you set a prospect's first touch campaign?...
Q126. A marketer wants to create different Marketing Cloud Account Engagement lists to correspon...
Q127. A Pardot administrator would like to enable bot protection on their forms. Which two Pardo...
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