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Question 29/45
Choose 1 option.
Cumulus Pharma wants to launch a new product, "Immunexis," and mandates that field sales reps must capture explicit opt-in consent from Healthcare Providers (HCPs) before sending any digital marketing materials. The following records are already configured in Agentforce Life Sciences:
Data Use Purpose record for "Immunexis Marketing"
Communication Subscription record named "Immunexis KOL Webinar Series"
Engagement Channel Type record for "Email"
When reps attempt to capture consent on their iPads, they can see the "Immunexis KOL Webinar Series" subscription, but they cannot select "Email" as a channel to capture the opt-in preference.
Which step resolves this issue so the rep can select "Email" for this subscription?
Cumulus Pharma wants to launch a new product, "Immunexis," and mandates that field sales reps must capture explicit opt-in consent from Healthcare Providers (HCPs) before sending any digital marketing materials. The following records are already configured in Agentforce Life Sciences:
Data Use Purpose record for "Immunexis Marketing"
Communication Subscription record named "Immunexis KOL Webinar Series"
Engagement Channel Type record for "Email"
When reps attempt to capture consent on their iPads, they can see the "Immunexis KOL Webinar Series" subscription, but they cannot select "Email" as a channel to capture the opt-in preference.
Which step resolves this issue so the rep can select "Email" for this subscription?
Correct Answer: A
The correct answer is A because the subscription and channel must be connected before reps can capture consent for that channel. Salesforce's Life Sciences Consent Management model includes Communication Subscription, Engagement Channel Type, and Communication Subscription Channel Type as standard entities for capturing and managing HCP consent and communication preferences. The Communication Subscription Channel Type object acts as the junction between a subscription topic, such as "Immunexis KOL Webinar Series," and a channel, such as Email.
In the scenario, the subscription is visible, which confirms that the Communication Subscription record exists and is available in the mobile consent experience. However, Email is not selectable because the subscription has not been associated with the Email engagement channel. Creating the Communication Subscription Channel Type record resolves this gap by telling the system that this subscription can be consented to through the Email channel.
Option B is incorrect because Communication Subscription Consent records represent an individual HCP's consent decision, such as opt-in or opt-out. They do not control whether a channel is available for a subscription. The channel must first be configured as valid for the subscription. After that, reps can capture the HCP's opt-in preference during the visit. Therefore, the consultant should create the Communication Subscription Channel Type junction record.
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In the scenario, the subscription is visible, which confirms that the Communication Subscription record exists and is available in the mobile consent experience. However, Email is not selectable because the subscription has not been associated with the Email engagement channel. Creating the Communication Subscription Channel Type record resolves this gap by telling the system that this subscription can be consented to through the Email channel.
Option B is incorrect because Communication Subscription Consent records represent an individual HCP's consent decision, such as opt-in or opt-out. They do not control whether a channel is available for a subscription. The channel must first be configured as valid for the subscription. After that, reps can capture the HCP's opt-in preference during the visit. Therefore, the consultant should create the Communication Subscription Channel Type junction record.
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- Other Question (45q)
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